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Low-cost airline SpiceJet has appointed Publicis Communications as its new creative agency.
After the return of Ajay Singh, the original founder and co-promoter, the airline has been on a mission to rebuild its brand and assume a new image. Bringing Publicis on board follows close on the heels of SpiceJet’s complete brand makeover, including a logo change.
The rebranding exercise undertaken by the airline was also an integral part of its 10-year celebrations.
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