Logistics

Tata Motors launches Altroz premium hatchback, range starts from ₹5.29 lakh

Our Bureau Mumbai | Updated on January 22, 2020 Published on January 22, 2020

Guenter Karl Butschek, MD and CEO and Mayank Pareek, President of Tatat Motors at the launch of the new Altroz premium hatchback.

In a bid to shift the focus away from price increase brought about by the BS-6 transition, Tata Motors is betting on highlighting the value on offering safety and technology features in its new BS-6 compliant models.

Tata Motors on Wednesday forayed into the premium hatchback segment with the launch of the Altroz at an introductory price starting from ₹5.29 lakh. Along with the Altroz, Tata Motors also launched the BS-6 compliant and upgraded versions of its Tigor, Nexon and Tiago models. The company decided that it was not just enough to introduce BS-6 compliant vehicles, but to offer superior value by offering better features, said Mayank Pareek, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, addressing reporters post the launch. “The idea was to go beyond BS-6. The attempt is that we want to move away from just the pricing discussion to value,” he said.

Guenter Butschek, CEO and Managing Director, Tata Motors, said that with these products, the company is kick-starting its product offensive for this year.

Calling it the “new face of Tata passenger cars”, he said that these products are not only BS-6 ready, but are also “designed and developed to truly enhance the value proposition for our aspiring customers”.

The Altroz is available at an introductory price starting from ₹5.29 lakh for the petrol version and ₹6.99 lakh for the diesel version. Its price range goes up to ₹9.29 lakh. It will be available in five trim levels across all Tata Motors’ authorised dealerships.

Tata Motors forays into the premium hatchback segment with the launch of Altroz

 

Features

The new Nexon or Nexon 2020 will be available in 1.2L revotron turbo-charged petrol BS-6 engine and 1.5L revotorq turbo-charged diesel BS-6 engine, at a starting price of ₹6.95 lakh and ₹8.45 lakh, respectively. The new Tiago will be available in a 1.2L Revotron petrol BS-6 engine, at a starting price of ₹4.60 lakh. On the other hand, the new Tigor will be available at a starting price of ₹5.75 lakh and will come with a 1.2L revotron petrol BS-6 engine.

Pareek said that it was decided internally that all cars of Tata Motors will be the safest cars in their respective segments, taking into consideration “the embarrassing rate of mortality on roads”.

 

To be sure, the Altroz recently received a 5-star safety rating from Global NCAP or Global New Car Assessment Programme, an agency that works in the domain of motor vehicle safety.

Published on January 22, 2020
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