Domestic steel makers, who are facing subdued off-take, have something to cheer about now as a premier global industry association has projected India’s steel demand to grow at 3.4 per cent during the current year.

World Steel Association (WSA), in its short-range demand outlook, has pegged demand growth for the next year even higher at six per cent, a significant rise as compared to 1.8 per cent in 2013.

“India’s outlook is improving following the election of a new government which is promising pro-business reforms. In 2014, India’s steel demand is expected to grow by 3.4 per cent to 76.2 million tonnes in 2014, following a growth of 1.8 per cent in 2013,” WSA said today.

“In 2015, structural reforms and improving confidence will support a further six per cent growth in steel demand but elevated inflation and fiscal consolidation remain key downside risks to the outlook,” it added.

In its April outlook, WSA had projected 3.3 per cent growth in steel demand for India in 2014.

Moody’s Investor Service had in August said steel consumption in India would pick up once the government’s infrastructure spending policies are put in place.

Continuing with subdued consumption trend for the last couple of years, India’s steel consumption grew by just 0.3 per cent to 31.17 million tonnes (MT) during the April-August period of 2014-15.

A S Firoz, Chief Economist, Joint Plant Committee (JPC), a body under the Steel Industry, recently said consumption of steel would certainly rise in India as a lot of infrastructure projects are already in the pipeline and that was why his assessment of three per cent growth was “not a tall order“.

“Besides, the automotive sector is reviving which will certainly pull the demand up. Capital goods sector and lot of machinery sector have also potential to do well. So, all these will pull demand,” he had said.

Construction sector accounts for around 60 per cent of the country’s total steel consumption while automobile sector consumes 15 per cent. Both sectors have been plagued by a slowdown in the economy.

WSA forecasts that the global apparent steel use would, however, nearly be halved at two per cent in the current year from 3.8 per cent growth recorded last year mainly due to slowdown in Chinese demand. The growth rate for next year would remain static at two per cent in 2015 to reach at 1,594 MT.

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