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City-based personal-care products startup, Ecotrail Personal Care Pvt Ltd, has raised funding from venture capital player GVFL Ltd's startup fund.
Founded in 2012 by two women entrepreneurs, Mauli Teli, MD & CEO, and Grishma Teli, Director & VP- R&D, Ecotrail has the personal care brand 'Iba Halal Care'. The company did not divulge the financial details.
Unlike contemporary cosmetics, which contain alcohol, gelatin and other substances derived from animal fat, Iba Halal Care offers a wide range of halal-certified personal and beauty-care products. The company claims to be the only halal-certified brand in India.
The company sells products for the face, body, hair, lips, eyes and fragrances through exclusive stores, SIS stores and the online channel.
Currently, the company has exclusive stores and also sells in retail outlets across Gujarat, Maharashtra , Karnataka, Delhi and Telengana. The brand is also availabile on leading online portals such as Amazon, Nykaa, Snapdeal and Flipkart.
"Today Iba has a portfolio of over 80 products. In addition to being halal certified, Iba products are PETA certified, vegan and cruelty-free as well. The funds raised will be utilised in extending itsreach across the country and also tapping export opportunities," said Mauli Teli.
Sanjay Randhar, GVFL MD, commented, "Globally, consumers have taken a liking for innovative personal-care products, which are natural and free from alcohol, gelatin and animal fats. We see this trend intensifying in future and Iba expects to benefit the most from this and deliver exponential growth.”
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