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The e-campaign launched by the Congress-led UDF for last week's Assembly polls in Kerala, has received huge response, with over 18 lakh netizens visiting the Web sites and profiles of UDF, KPCC and its President Mr Ramesh Chennithala since the announcement of election dates.
According to Mr Ranjith Balan, architect of UDF's e-campaign, the Web site, www.udf.org.in, was visited by over nine lakh people since the announcement of the polls and Facebook profiles of KPCC and its president Mr Ramesh Chennithala were visited by another nine lakh people.
Response of youth
“The response to our campaign also burst the notion that the young generation is largely apolitical,” Mr Balan, CEO of a Technopark-based company and IT adviser of KPCC, told PTI.
“The youth are deeply interested in politics and are keen to debate issues thrown up by elections. (But) they should be provided the proper platforms using the Internet and IT,” Mr Balan said.
The UDF Web site, available in Malayalam and English, is user-friendly and interactive, designed to engage the public and voters in dialogues with senior Congress leaders.
The Web site also carried detailed information on all the candidates and the election manifesto. There was also a provision for users to send feedback about the UDF manifesto and thousands voiced their opinions everyday, Mr Balan said. “We also created a special page for Non-Resident Keralaites (NRKs) called ‘NRK Zone' to provide information and also help them send their comments and observations,” he added.
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