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Stepathlon Lifestyle Pvt Ltd, a global wellness company, has launched a new initiative to create an ecosystem that promotes health and fitness among employees within their organisations.
The Stepathlon initiative is a mass participation programme that encourages employees to take at least 10,000 steps a day over 100 days. Stepathlon is open to companies across industries and countries.
Companies participating in the Stepathlon can enter as many teams as they want. Each team comprises five employees, called Stepathletes, from single or multiple locations. Participants wear a pedometer (step counting device) and enter their steps on the Stepathlon event Web site. These steps are converted into kilometres and their team’s position is mapped on Stepathlon’s interactive online platform.
The race will be conducted at 40 different locations on the Stepathlon map of the ‘virtual world’, and teams will compete to be the ‘fittest team’ and the ‘fittest company’. Stepathlon 2012 begins on September 10, 2012, and runs through to December 20, 2012.
Mr Ravi Krishnan, co-founder and CEO, Stepathlon Lifestyle Pvt Ltd, says that apart from better health for employees, Stepathlon also reduces the costs of absenteeism and presenteeism ( where an individual is physically present but unable to put in 100 per cent effort).
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