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Seven of the largest aggregators of SMS-based marketing services have signed a code of conduct to put a self-imposed ban on using overseas origination route for sending marketing messages.
The companies that have signed the Code of Conduct are: ACL Wireless, Air2web, Netcore, Pinnacle Teleservices, SMS Gupshup, Unicel Technologies, and ValueFirst.
escape regulations
Although the telecom regulator had imposed restrictions on sending messages, some companies are routing the SMS' through international operators to escape regulations.
There are 2,800 telemarketing companies registered with the Government.
Commenting on the development the IAMAI President, Dr Subho Ray, said, “Some of the industry leaders have made the first move, others must follow in the spirit of enlightened self-interest; we cannot afford to leave loopholes in the system.”
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