As the Indian holiday season approaches, Flipkart with other Indian e-tailers are gearing up to battle against Amazon.

As Diwali approaches, the corporate office of India's largest online retailer Flipkart at Koramangala is buzzing with activity, with marketing teams putting together a strategy that will continue to increase sales this festival season.

According to a Vice-President of marketing that BusinessLine spoke, the company plans to have 'large discounting up to 80 per cent, across all their inventories, flash sales' and further discounts for using the Flipkart App.

When contacted, a Flipkart spokesperson did not divulge the plans but said that it has come up with a campaign called 'The Big Billion Day' on October 6. This will be across all categories and include deals and flash sales to provide products at disruptive prices, the spokesperson added.

Flipkart executives added that the company has increased its marketshare in the last 6 months against Amazon. The push from Indian e-tailers assumes new importance this year with Amazon founder and CEO Jeff Bezos making his maiden visit to Bangalore.

Other e-tailers like American Swan also have lined up similar plans to take on Amazon. According to Anurag Rajpal, Director, American Swann, flash sales, discounts, free gifts are some of the things the company offers to customers this Diwali.

Online fashion reatiler Fashionara, co-founded by former Reliance Trends CEO will increase its push towards an online marketplace that brings together products from select sellers and boutiques from across the country.

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