Wynk Music – a carrier agnostic mobile application by Bharti Airtel Limited crossed its first milestone witnessing 1 lakh downloads in just 4 days of its launch.

Songs from Salman Khan starrer Kick were the most searched even as Tu Meri from the upcoming Hrithik Roshan starrer Bang Bang was streamed the most.

While pop sensation Yo Yo Honey Singh topped as the most popular artist on the app, Shakira is the only International artist to be among the top 10 in category and interestingly yesteryear star Kishore Kumar ranked third.

Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel, said, “ We are absolutely thrilled by the response we have received within this short span which only endorses the fact that Wynk is one of the better music app’s available today. "

Airtel had launched Wynk to become the first operator to introduce an OTT (Over-the-Top) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download in an ad-free interface.

The move comes even as telecom companies are losing out to players such as Facebook and Google when it comes to earning money from mobile services. Airtel’s launch is being seen as an attempt to eat into the revenue share of the application service providers. Until now, Indian telecom players were happy milking the low-hanging fruit of voice telephony. But with data being the new growth area it’s important for operators to move beyond providing just telecom pipes to offering applications.

Wynk is a free-to-download application available on the Android and iOS platforms starting today. With the free version of the app, users can stream songs of their choice online and tune into Internet radio. With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at Rs 99 on Android and Rs 60 on iOS.

Airtel customers using Android phones can enjoy a special introductory price of just Rs 29 on this. Wynk Freedom subscription at Rs 129 is available exclusively to Airtel customers in 3G circles using Android phones which allow them to get all-inclusive unlimited streaming and download of music without incurring additional data charges.

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