China’s vivo Mobile set to enter India

Our Bureau New Delhi | Updated on November 25, 2017

In a strategic tie-up with Viacom18 arm

With several Chinese brands foraying into India, the next in line is vivo Mobile. The company will be entering India through a strategic marketing and communication partnership with Viacom 18 Integrated Network Solutions (INS), a division of Viacom18.

Under this partnership, INS will help vivo Mobile build its brand in India and offer it ad-inventory across key television channels, such as MTV, Vh1, Comedy Central and Colors. This association will also give access to the brand across Viacom’s live and digital properties.

Overseas plans

Jacky Liao, Director, viva Mobile India, said the company is foraying into several international markets this year, including Indonesia, Malaysia, Thailand and Myanmar, besides India. “With the growing number of smartphone users, India is one of the most important international markets that we are entering and we will focus on establishing our brand,” he said.

Liao said the company plans to launch four-five handset models in India this month, which includes X5. The phones will be priced in the range of ₹7,000-40,000. Taking cue from the Government’s ‘Make in India’ initiative, he said the company is keen on manufacturing its phones in India and will look at it in the next three years depending on the company’s growth.

“We will also look at developing products specifically for the Indian market,” Liao added.

Distributors appointed

The company has appointed distributors across 20 States and will expand further next year.

He said the company will first look at selling its handsets offline and will then look at the online channel.

Sudhanshu Vats, Group CEO of Viacom18 Media, said, “We are offering holistic brand solutions that will help vivo Mobile to be present across our key properties across our channels, besides are on-ground live events and digital platforms.”

He added, “With a network like ours-with multi-screen, multi-platform, multi-regional that caters to a TG of 4-44 pan-India, we make for an ideal partner to provide complete brand solutions.”

Published on December 02, 2014

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