Defiance Tech to re-design medical equipment for Indian market

Swetha Kannan T. E. Raja Simhan Chennai | Updated on December 08, 2012 Published on December 08, 2012

Defiance Technologies, which provides engineering and IT services to the automobile and defence sectors, is extending its offerings to the healthcare industry.

The Hinduja Group company is partnering with a US-based R&D player in the medical equipment space. Defiance will help the company re-design products for the price-sensitive Indian market in a pilot project.

“Medical equipment in the US is a use-and-throw market. In India, we believe in re-using equipment. This requires changes in product design,” says Subu D. Subramanian, Managing Director and CEO, without going into the specifics of what equipment it intends to redesign.

Defiance has tied up with two hospitals in Chennai and Bangalore to understand the needs of the medical fraternity when using medical devices.

“We are also talking to the Hinduja Hospital.”

“The Obama Government’s medical reform puts pressure on American companies to do more with less. Many companies are looking to locate their R&D centres in India or source capability from India. We see a big market in serving this need going forward,” says Subramanian.

Defiance has set up a centre of excellence for the healthcare vertical in Bangalore, headed by a senior professional from L&T Engineering.

Healthcare apart, Defiance also sees opportunities in construction and infrastructure. At present, 50 per cent of Defiance’s revenue comes from enterprise software implementation, mostly for auto companies.

The rest comes from design and engineering for the automotive, defence and aerospace industries.

The company is working on re-designing a school bus for a leading truck manufacturer in the US to enter the right-hand drive market of Australia.

Recently, Defiance set up a social media command centre in Chennai for Nissan.

The centre monitors social media conversations to find out what consumers are talking about brand Nissan.

The data enables Nissan respond to and engage with consumers better.

Defiance is now looking to extend this offering to two more vendors — a consumer goods and electronics company and a technology multinational. Dedicated social media command centres could be set up in Bangalore and Europe.

IPO plans

The company employs 1,200 people across its centres in Chennai, Bangalore, Germany and the US.

It may consider an initial public offer in 2015, “when we reach revenues of $100 million.”



Published on December 08, 2012
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