Info-tech

Essen bags RFID mandate for Dubai’s Cavalli Club

Adith Charlie Mumbai | Updated on August 12, 2014 Published on August 12, 2014




Next time technology entrepreneur Carlos Johnson comes calling at Cavalli Club in Dubai, he will be greeted by name and escorted to the preferred corner table without him having to prove his identity at the door.

Johnson would be able to avail of such personalised services, including getting his favourite drink even without having to order, as the Club’s hostess already knows of his arrival and preferences by tapping into a system powered by Mumbai-based Essen RFID.

Radio frequency ID

Cavalli Club, a brainchild of Italian design maestro Roberto Cavalli, will be upping the hospitality quotient for its uber-rich guests by deploying radio frequency identification or RFID-enabled membership cards with built-in tags for near field communication (NFC) from Essen.

“When a guest comes within 100 metres of Cavalli Club, the management will be intimated on their handheld devices through readers so that they can personalise services for their patrons, some of whom end up spending over $20,000 every night,” said Apurva Parekh, Chief Executive Officer of the privately-held Essen RFID.

The service, which is being deployed through 1Platinum Concierge and Dubai-based Waypoint Systems, has already been tested and is currently being fine-tuned, Parekh added.

Expensive club

Cavalli Club was established in 2009 with an estimated investment of $30 million. It is said to be one of the most extravagant and expensive clubs in the UAE. Celebrities such as Akon, Jennifer Lopez, Mike Tyson, Boy George and others have been spotted at the club. In 2012, a bill which came to over $105,000 went viral as the customers just ordered drinks but did not order anything to eat.

On the other hand, Essen is an original equipment maker with RFID deployments across India, West Asia and Africa. Established in 1978, the company provides the hardware, tags, middleware and application for asset tracking and personnel tracking.

Published on August 12, 2014

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.