HP has announced enterprise architecture innovations that help customers reduce cost and complexity, accelerate IT service delivery and enable business growth.

The new solutions enable a next-generation data centre designed to rapidly virtualise, simplify and automate processes to address evolving business demands, according to a company statement.

These innovations include two new HP ProLiant Moonshot servers powered with ARM-based systems that are optimised for real-time data processing of high volume, complex data, such as fraud detection pattern analysis, an HP software-defined networking (SDN) application ecosystem, and an enterprise App store, company officials said.

Further, the HP StoreVirtual Virtual Storage Appliance (VSA) licence will be offered at no cost to purchasers of Intel Xeon E5 v3-based servers and a single-click installation on new HP ProLiant Gen9 Server models and an HP 3PAR StoreServ 7200 All-Flash starter kit.

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