Former Indian cricketer and captain Kapil Dev on Wednesday launched SloPho, a social platform that will allow users to win prizes in games, contests, polls and quizzes on daily basis.

The cumulative average daily prize money to be won ranges as much as Rs 25,000 and will go up significantly during special promotions and festivals, the company said.

It will also allow businesses to target campaigns by region and language and drive better return on investment by providing two way communications.

Registered corporates, small and medium enterprises, entrepreneurs and professionals will be able to put gamified promotions directly and engage users around their brand and proposition to build long-term communities, it said.

"With SloPho, we want to give users, corporates and professionals, a social platform that not only fulfils their need to connect and collaborate, but also earn rewards for it in a way that matters most to them," Dev, who is the co-owner and promoter said here.

The SloPho mobile application will be available for Android users in the Play Store from Wednesday and will be available for Apple users in Apple Store shortly, he said.

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