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Computing products firm Lenovo has launched a national pilot plan in Telangana and Andhra Pradesh, bundling Internet offerings with laptops and desktop computers (PCs).
“The penetration of computers is very low at 10 per cent. It is many times more in countries like Indonesia, Malaysia and Brazil. We found that affordability is one of the important reasons for low penetration,” Bhaskar Choudhuri, Director (Marketing) of Lenovo India, said.
Though the average penetration is 10 per cent, the penetration level in some States is very low. In AP and Telangana, it is estimated to be 8 per cent.
The company is also finalising a deal with two Internet service providers to offer bundled service packages with PCs and laptops. “The awareness level on what you can do on a PC is also very low. We would like to take up a campaign to bring awareness,” he said.
After the pilot, the company will launch the plan in Gujarat before taking it pan-India.
Asked whether smartphone penetration is not impacting PC sales, Choudhuri said: “It is not possible to do certain things that you can do on PCs and laptops. We are going to take up awareness campaigns to tell people what they can do with the computers.”
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