‘A Series’ win for Samsung: Line-up of smartphones crosses $1 b in sales

Our Bureau New Delhi | Updated on May 14, 2019 Published on May 14, 2019

Samsung on Tuesday said its Galaxy A Series of smartphones alone have contributed more than $1 billion in sales in India.

“In 70 days (since the launch of the series), with six models, we have crossed $1 billion and we have sold five million units,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

He added that the company is confident of achieving the $4-billion sales target in India this calendar year with its A series phones.

Samsung has launched six mobile phones as part of its A Series thus far. The latest in this line-up — the A80 — will be launched next month and the company will open pre-bookings for it soon.

Singh had earlier told BusinessLine that the A80 will be priced below ₹50,000 and will be powered by a Snapdragon 730 chipset. The phone will be the first to have a rotating camera, Samsung said. “This is the portfolio we are looked at for now,” Singh said, possibly indicating that this could be the last launch in the current flurry of A Series smartphones.

“Once the A80 is launched, it will add to our market share in the premium segment,” said Singh. He further said that Samsung has had a good showing in terms of market share in this segment (above ₹30,000). “In the flagship category, we ended last year (2018) with 52 per cent market share,” Singh added.

In March, Samsung also garnered 77 per cent share of the premium market, with the sterling performance of its flagship S Series.

According to Singh, the S10+, the most expensive phone in the line-up, has been driving sales.

He also said that the S10e, a toned-down version of the S10, is doing well with users of other brands coming into the Samsung fold.

Analysts believe that Samsung has responded well to Xiaomi’s onslaught in the Indian market with its M Series and the A Series line-up.

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Published on May 14, 2019
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