A start-up’s lean digital strategy to make firms future ready

Hyderabad-based start-up BT&BT has come out with a ‘Lean Digital’ model that helps firms become “future ready” by following ‘lean’ principles while factoring in the requirements of the digital world.

Founded in 2014 by V Srinivasa Rao, who was the Global Head of Tech Mahindra’s Digital Enterprises vertical, the start-up says the Lean Digital thinking involves 12 principles around business processes, operations, products and culture.

“The digital strategy for a company must encompass information, operations, and communication and collaboration technologies. These three elements are vital to make an entity digital ready as business models and processes are facing a churn,” Rao told BusinessLine. ‘Lean’ methods are gaining popularity in the IT landscape as they reduce risks and help save resources by involving the stakeholders.

As social media has taken up the role of traditional help desks by letting users confront the firms with instantaneous feedback, companies are forced to respond quickly. “This has begin to change the way people consume products and services and the way companies offer them.”

Besides offering digital strategy consultancy services, the start-up, with only five employees, is also building niche solutions for businesses. “We have built a product for the construction industry that will assure savings of up to 4-5 per cent of the total project cost,” Rao said. Named Snaggerr, the soon-to-be launched product helps construction firms predict glitches.