Info-tech

Acer India marketing chief quits

S Ronendra Singh New Delhi | Updated on January 20, 2018 Published on May 31, 2016

S Rajendran, Chief Marketing Officer





Acer India’s Chief Marketing Officer S Rajendran has resigned from the company citing personal reasons.

“After a long, eventful and enriching career, spanning over 16 years at Acer India, I have decided to move on. It has been a tough decision, especially since one has been closely associated in building the organisation from its inception in 1999,” Rajendran told BusinessLine on his last day in the company. He said he was taking a break for a few months now “to more truly play my other roles of a responsible parent and son”.

An industry veteran with over 30 years of experience, Rajendran has spent more than 16 years in Acer India, playing a role in a gamut of areas such as strategy, marketing, sales, product management, distribution, brand management, digital marketing and retailing.

“The journey has been exciting, and true to the DNA at Acer, there have been many firsts that helped us grow from a practical non-entity to a reasonably consistent top 3 or 4 player in the Indian market,” he said. 

Rajendran had done his mechanical engineering (1977– 82) from IIT-Madras and specialisation in marketing and finance (1982-84) from IIM- Calcutta.

He was instrumental in gaining market share for the Taiwanese subsidiary in India in the personal computer business, and also played a key role in bringing Acer’s smartphones to India.

Published on May 31, 2016

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