Acer India marketing chief quits

S Ronendra Singh New Delhi | Updated on January 20, 2018 Published on May 31, 2016

S Rajendran, Chief Marketing Officer

Acer India’s Chief Marketing Officer S Rajendran has resigned from the company citing personal reasons.

“After a long, eventful and enriching career, spanning over 16 years at Acer India, I have decided to move on. It has been a tough decision, especially since one has been closely associated in building the organisation from its inception in 1999,” Rajendran told BusinessLine on his last day in the company. He said he was taking a break for a few months now “to more truly play my other roles of a responsible parent and son”.

An industry veteran with over 30 years of experience, Rajendran has spent more than 16 years in Acer India, playing a role in a gamut of areas such as strategy, marketing, sales, product management, distribution, brand management, digital marketing and retailing.

“The journey has been exciting, and true to the DNA at Acer, there have been many firsts that helped us grow from a practical non-entity to a reasonably consistent top 3 or 4 player in the Indian market,” he said. 

Rajendran had done his mechanical engineering (1977– 82) from IIT-Madras and specialisation in marketing and finance (1982-84) from IIM- Calcutta.

He was instrumental in gaining market share for the Taiwanese subsidiary in India in the personal computer business, and also played a key role in bringing Acer’s smartphones to India.

Published on May 31, 2016

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!


Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.