Airtel relaunches customer programme AirtelThanks

Our Bureau New Delhi | Updated on May 02, 2019 Published on May 02, 2019

Bharti Airtel on Thursday has re-launched its flagship customer programme -- #AirtelThanks -- a new enhanced programme designed to deliver exclusive rewards.

The new programme is tiered in its offering – Silver, Gold and Platinum and each tier will open a new set of benefits for Airtel customers. The benefits are powered by Airtel’s strong partnerships with content brands like Amazon Prime, Netflix and Zee5 to Wynk music, device brands and many more, the company said.

Silver tier is an entry to the world of basic content - AirtelTV, Wynk. With Gold, customers get access to many add on telecom benefits, and value access on premium content or financial services. With Platinum, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales, it said.

"AirtelThanks is an ambitious programme that is built on deep technology and incredible partnerships. In its latest avatar, we are evolving the programme to deliver highly differentiated experiences that are tailored to our customers’ needs. We are also segmenting our customer base and ensuring that our high value customers get VIP service," Adarsh Nair, Chief Product Officer, Bharti Airtel said.

"We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital first brands like Amazon," he said. Airtel also launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership along with 2.5GB data/day, unlimited calls to any network and 100 SMS/day. Amazon Prime membership is also available with Airtel Infinity Postpaid Plans.

The Amazon Prime membership gets activated through AirtelThanks app. Then access is available for Prime Video on all supported devices, the company added.

Published on May 02, 2019

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