The country’s largest telecommunications services provider, Bharti Airtel, and Samsung, India’s No. 1 smartphone and consumer electronics brand, on Thursday partnered to bring in a range of affordable 4G smartphone options to customers.

Four top models from Samsung’s Galaxy J-series range – J2 (2017), J5 Prime, J7 Prime, and J7 Pro — will be available with attractive cashback offers, bringing down the effective price of the device and making them affordable for customers.

All devices will come bundled with Airtel’s special recharge pack of ₹199 that offers 1GB data/day and unlimited calling to enable best-in-class experience on India’s leading smartphone network, the companies said.

For instance, for Galaxy J2 which is available for ₹6,990, the company will give a cashback of ₹1,500 making the effective price of the smartphone at ₹5,490. Similarly, Samsung Galaxy J7 Pro that costs ₹19,900, would be offered at ₹18,400 with the cashback offer.

“The ₹1,500 cashback will be disbursed to customers over 24 months. At the end of 12 months, customers who have done recharges (in any denomination of their choice) worth ₹2,500 will be eligible for the first instalment of ₹300,” Airtel said.

They will be eligible for the second instalment of ₹ 1,200 provided they complete another set of recharges worth ₹2,500 over the next 12 months, it said.

“With this partnership, we are also stepping up the range of devices we offer to our customers. In particular, this new range of affordable smartphones will serve the aspirations of young customers who are looking to make a one-time investment to own a large screen smartphone with latest features and enjoy a great 4G experience,” Ajai Puri, Chief Operating Officer – India & South Asia, Bharti Airtel, said.

The partnership is part of Airtel’s ‘Mera Pehla Smartphone’ initiative, under which it aims to partner device manufacturers to build an open ecosystem of affordable smartphones.

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