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Over-the-top video content provider ALTBalaji has entered into a strategic partnership with Reliance Jio to make available original content on RJio’s digital platforms.
“Our content caters to the Indian language audience and is targeted at 18-45 years’ demographic.
“The early response to our content has been good and now we wish to be available in all environments where audiences exist and consume videos.
“We believe that our association with the Jio platforms will help us reach their consumers and proudly watch them enjoy the content we present.
“Our offerings fit well with the Jio Digital Life eco-system,” said Nachiket Pantvaidya, Group COO and CEO of ALTBalaji.
ALTBalaji recently premiered its biggest and most ambitious original show, Bose: Dead/Alive , which established its association with Reliance.
The platform currently offers 14 original shows in different languages across various genres such as romance, mystery, drama and comedy.
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