An artificial intelligence app that can ‘Mirrorsize’ apparel

Getting an apparel of your choice that fits right is a challenge, especially if it is ordered online.

Studies show that nearly 30 per cent of online users drop out before a purchase, because of size and fit issues. Returns, post an online purchase due to sizing issues, range anywhere between 25 and 40 per cent.

And this is where US-based tech start-up ‘Mirrorsize’ comes in with its artificial intelligence-enabled device agnostic body scanning app.

Launched on a trial basis earlier this month — on both Android and iOS platforms — the app takes 3D body scan to deliver “precise body measurements” on tablet PCs and smartphones.

While an individual user gets the right fit, for an apparel maker or e-tailer it could lead to increased sales, lesser returns and customer loyalty. For custom tailoring outfits, it is a chance to enhance their business opportunities and reach larger audiences.

No wonder then that Arup Chakraborty, Founder and CEO, Mirrorsize, wants to extend his offerings to brands, e-commerce companies and even bespoke players (custom tailoring outfits and start-ups). Currently, individual users and some bespoke players are using the app.

“We are in the process of filing patents. Once through, we will focus on the go to market strategy,” he told BusinessLine .

Mirrorsize has already developed two products: ‘Get Measured’ for custom-tailoring outfits; while ‘Size2Fit’ is targeted towards ready-made apparel makers. More additions in terms of product expansion are being planned.

Getting the idea

Chakraborty admits that he was on the look-out for custom tailoring, but was having fitting issues. Tailors would either ask him to be present in person at their shops or he used to send them his measurements. Size charts across e-tailers would confuse him. Even images used in ‘virtual trial rooms’ were not up to the mark. Thus, began his quest for “a solution”. During this time, he met a couple of professors from IIT-Delhi and, along with them, his company Mirrosize started developing the product.

“Measurements taken will be precise because of the use of AI (artificial intelligence). This apart, we will be a cost-effective solution provider,” Chakraborty said.

Monetisation, licensing

Monetisation plans are being worked at. “We may look at a click-based model for companies and brands. I am not much interested in charging individual users,” he added.

The company is already in discussions with at least seven to eight brands and custom-tailoring outfits (bespoke tailors) for licensing pacts.

This means, an apparel maker will provide Mirrorsize with its brand specifications. A buyer will click on the ‘body measurement’ option on the apparel maker’s website or an online shopping site and get to know what size fits him/her the best.

Mirrorsize is also in talks to raise funds which, according to Chakraborty, should not be more than $5 million, as of now. Funds will be used for setting up a global sales and marketing team and to step up focus on R&D.

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