App launched for MSMEs eyeing online presence

Our Bureau Coimbatore | Updated on April 09, 2019 Published on April 09, 2019

Individuals and MSMEs that have not really been able to establish an online presence can now look up to duNow, a business app.

Developed by a Coimbatore-based technopreneur Srivathsan Krishnamurthy, duNow can be downloaded from Google Play.

“It will take less than five minutes to set up the store for free. All the essentials — a microsite with logo, storefront for product display, sales and purchase scheduling, inventory management, auto booking enquiry, bulk selling, digital generation of receipt and an open direct line of communication with customers — will help the entrepreneurs grow their business with just a smart phone in a secure environment,” said Srivathsan.

Coimbatore-based entrepreneurs can download the app for free over the next 30 days.

“While the opportunities are huge in the online retail space, it is not without challenges and issues. The market is micro-segmented with unique buying patterns, and customer preferences and experience. Unfortunately, those that have failed to adopt technology-enabled solutions have not been able to grow their business,” says Bharath Balachandran, co-founder, duNow.

The app has more than 50 features. It will work for businesses of all size and segments such as fashion retail stores, car and bike dealerships, health and fitness studios, educational institutions and restaurants, the co-founder said.

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Published on April 09, 2019
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