Apple launches iPhone 7 and 7 Plus in India

Mala Bhargava New Delhi: Oct 7 | Updated on January 16, 2018 Published on October 07, 2016


The iPhone 7 is shown on display during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach


A month after the global unveiling of the iPhone 7 and iPhone 7 Plus, Apple has launched its two flagship smartphones for 2016 in India, along with its smartwatch, the Apple Watch Series 2.

The launch of the two smartphones has followed a period of forming relationships with several distributors including with Airtel, Reliance, Remington India and Ingram Micro.

Pre-orders stop today but deals and offers are appearing on online stores such as Amazon and Snapdeal, PayTM and others including exchange schemes.

With reports of Samsung's flagship Note 7 being beleaguered by hazardous battery problems and frequent explosions or outbreaks of fire even on replaced devices, Apple launches its smartphones at an advantageous time for the company for whom India is potentially a large market were it not for the high cost of the iPhones.

Criticised by many for not innovating enough on the new devices or making any significant visual changes to the design, Apple nevertheless emphasises that everything on the inside of the two phones has been remade. The A10 Fusion chip that powers the new iPhones has promised high performance and on initial benchmark tests is beating the powerful Snapdragon 820 processor. The dual camera on the iPhone 7 Plus is also already showing signs of being the next smartphone camera benchmark. Coming with the update of Apple's iOS10.1 are additional photography features such as a special portrait and bokeh mode. Also unique to the iPhone is the 3D Touch technology which gives haptic feedback through many actions carried out on the phone.

The iPhone 7 and iPhone 7 Plus are splash, water and dust resistant, and were tested under controlled laboratory conditions with a rating of IP67. The 32GB, 128GB and 256GB variants of the iPhone 7 are priced at Rs 60,000, Rs 70,000 and Rs 80,000, respectively. The larger iPhone 7 Plus models are priced at Rs 72,000 for 32GB, Rs 82,000 for 128GB and Rs 92,000 for 256GB. The iPhone 7 and iPhone 7 Plus are available in Rose Gold, Gold, Silver, Matte Black and Jet Black.

Published on October 07, 2016

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.