Apple launches iPhone 7 and 7 Plus in India

Mala Bhargava New Delhi: Oct 7 | Updated on January 16, 2018 Published on October 07, 2016


The iPhone 7 is shown on display during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach


A month after the global unveiling of the iPhone 7 and iPhone 7 Plus, Apple has launched its two flagship smartphones for 2016 in India, along with its smartwatch, the Apple Watch Series 2.

The launch of the two smartphones has followed a period of forming relationships with several distributors including with Airtel, Reliance, Remington India and Ingram Micro.

Pre-orders stop today but deals and offers are appearing on online stores such as Amazon and Snapdeal, PayTM and others including exchange schemes.

With reports of Samsung's flagship Note 7 being beleaguered by hazardous battery problems and frequent explosions or outbreaks of fire even on replaced devices, Apple launches its smartphones at an advantageous time for the company for whom India is potentially a large market were it not for the high cost of the iPhones.

Criticised by many for not innovating enough on the new devices or making any significant visual changes to the design, Apple nevertheless emphasises that everything on the inside of the two phones has been remade. The A10 Fusion chip that powers the new iPhones has promised high performance and on initial benchmark tests is beating the powerful Snapdragon 820 processor. The dual camera on the iPhone 7 Plus is also already showing signs of being the next smartphone camera benchmark. Coming with the update of Apple's iOS10.1 are additional photography features such as a special portrait and bokeh mode. Also unique to the iPhone is the 3D Touch technology which gives haptic feedback through many actions carried out on the phone.

The iPhone 7 and iPhone 7 Plus are splash, water and dust resistant, and were tested under controlled laboratory conditions with a rating of IP67. The 32GB, 128GB and 256GB variants of the iPhone 7 are priced at Rs 60,000, Rs 70,000 and Rs 80,000, respectively. The larger iPhone 7 Plus models are priced at Rs 72,000 for 32GB, Rs 82,000 for 128GB and Rs 92,000 for 256GB. The iPhone 7 and iPhone 7 Plus are available in Rose Gold, Gold, Silver, Matte Black and Jet Black.

Published on October 07, 2016
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