Bengali OTT Hoichoi on expansion mode; enters foreign markets

Kolkata | Updated on September 22, 2018 Published on September 22, 2018

Bengali over-the-top content provider, Hoichoi, is planning to reach out to global audiences particularly the Bengali speaking diasporas with region specific offerings. It is entering Bangladesh and UAE markets with an original web-series catering to audiences there.

The company is also in the process of introducing ‘pay-per-view’ option to its transactional video-on-demand (TVoD) model. Under this, This means, after the theatrical release, Hoichoi will host the movie on its platform and viewers can pay for the content on a-la-carte basis.

Hoichoi, backed by SVF – eastern India’s largest entertainment and film production company – has also introduced top-up cards to facilitate subscriptions. The move is targeted primarily for the non-Metro audiences which accounts for 40 per cent of its subscriber base, the company said in a release.

Some of the original content that Hoichoi has on its platform will also be dubbed in Hindi, Tamil, Telugu and Arabic to enhance the OTT player’s reach. Hoichoi offers content under various gneres including fantasy, dark comedy, musical thriller, sitcom, travelogue, mystery, paranormal drama, kids, treasure hunt, psychological horror, detective and erotica.

Published on September 22, 2018
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