Bharti Airtel Limited, the third largest mobile services provider globally with operations in 20 countries across Asia and Africa, on Saturday announced the commercial launch of its high speed 4G services (also called LTE) here.

“Customers are at the very core of everything we do and delivering a compelling experience for them is our foremost priority. Mobile data traffic is soaring in India and users are switching from slower 2G connections to 3G and superior 4G,” Bharti Airtel CEO (Assam and NE) Saurabh Goel said.

“We are launching our 4G services in Itanagar today, looking at the demand for high speed data in the region.

Customers will now enjoy blazing Airtel 4G speed across a range of devices,” he added.

Airtel has led the 4G story in the country, having launched India’s first 4G networks in Kolkata in April 2012. On August 6 last, Airtel announced that its 4G services were available in 296 towns across the country.

Prior to that, Airtel had successfully conducted trials of its 4G services in select cities and leveraged feedback from customers towards strengthening its service experience, the release said.

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