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Bharti Airtel intends to focus on enhancing “customer experience” as it targets to retain and acquire new customers on its platform.
According to Vir Inder Nath, CEO – Retail, Bharti Airtel, the idea is to “improve relationship with customers” by providing them with superior quality experience at the stores.
In line with the plans, the company is re-working its retail store layouts. Some 100-odd company-owned stores have been re-branded.
The company has 500 own stores and another 1,500-odd franchisee stores all of which it intends to transform.
“This is part of both retention as well as new acquisition strategy. It will improve our existing relationship with a customer as well as help us get new customers,” Nath told reporters on the sidelines of the launch of the 100th store here in Kolkata on Wednesday.
“Fifty more company owned stores are expected to be transformed into the new variant in the coming 2-3 fiscal quarters after which we will start work on transforming its franchisee-owned stores,” added.
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