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Bharti Airtel and Netflix on Monday announced an expansion of their partnership in India through which subscribers of the select Airtel postpaid and V-Fiber Home Broadband plans will receive a three-month gift of a Netflix subscription.
Post these three months, these subscribers will be able to pay for their Netflix subscriptions seamlessly using their Airtel postpaid or home broadband bills, Airtel said in a statement.
Existing Netflix subscribers will also be eligible for this gift. Subscribers not eligible for the gift will be able to sign up to Netflix through Airtel’s apps and pay for their subscription using their Airtel bill, the company said.
“Customers on eligible Airtel plans will be able to sign up to Netflix and receive the three-month gift of Netflix through the Airtel TV app and the My Airtel app in a frictionless manner,” it said.
Customers not on plans eligible for this gift will also be able to sign up or upgrade to eligible Airtel plans to claim this gift and pay for Netflix using their Airtel bills. Airtel will announce details of eligible postpaid mobile and home broadband plans over the coming weeks.
Netflix and Airtel have also partnered to promote Netflix content and give Airtel TV users a taste of Netflix content through a dedicated row on the Airtel TV app.
“Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings,” Gopal Vittal, Managing Director and Chief Executive Officer (India & South Asia), Bharti Airtel, said.
The expanded partnership further strengthens Airtel’s vast digital content portfolio on Airtel TV, which already offers over 10,000-plus movies and shows 375-plus LIVE TV channels.
Bill Holmes, Global Head of Business Development for Netflix said, “Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile, so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/ home broadband bills,” Gopal Vittal, Managing Director and Chief Executive Officer (India & South Asia), Bharti Airtel said.
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