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City-based Box8, an on-demand food delivery firm, has raised Series A funding (approx Rs 20 crore) from Silicon Valley-headquartered Mayfield.
The funds raised will be used to build a seamless customer experience across its mobile and Web platforms
Founded by IIT graduates, Amit Raj and Anshul Gupta in 2012, Box8 was set up on the pillars of taste, technology, and innovation.
Box8 has pioneered a compact all-in-one meal box, which is one of its best-selling items. Box8 is currently present in Mumbai and has 22 delivery units across the city.
With over 2,000 transactions everyday, Box8 has grown 10x in the last 15 months.
Currently, over 50 per cent of Box8’s orders come through the mobile phone.
“Food is a tricky business. It has many moving parts and is very personal to customers. We want our customers to keep coming back to us and therefore making the end-to-end experience frictionless for our customers is very important.We manage the technology, product, and delivery, therefore, allowing us to have complete control over customer experience,” said Amit Raj, co-founder, Box8.
The company said it is also expanding its team. “We have over 30 IITians in our team and we would like to hire more,” said Anshul Gupta, co-founder, Box8.
Prior to the investment by Mayfield, Box8 had received funding from Kaushal Aggarwal of Avendus Capital, Dheeraj Rajaram of MuSigma, and the Indian Angel Network.
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