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Google India has revealed that in the domestic hotel industry, branded budget hotel chains are driving the growth of hotel bookings online.
With over 300 million Indians online and growing rapidly, hotel providers have been slow to catch on the digital bandwagon, with only 20 per cent of the total hotel inventory available online.
Seizing this opportunity, several players including new and established players, are focused on bringing quality budget accommodation online across the country.
With the availability of this new inventory online, the Google report reveals that Internet users in the country are lapping up the budget hotels online, which is evident in the growth of Google search queries.
Branded budget hotel queries in India are growing at 179 per cent YoY in comparison to just 36 per cent YOY growth in the generic budget hotel queries.
The overall queries for ‘accommodations’ as a whole are growing at 37 per cent YOY.
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