Bharat Sanchar Nigam Limited (BSNL) revealed its new logo and introduced seven digital services on October 22, focusing on secure, affordable, and reliable connectivity across India.
The launch event was led by Union Minister of Communications Jyotiraditya M Scindia in New Delhi.
The state-owned telecom operator’s new initiatives include India’s first Direct-to-Device (D2D) connectivity solution, which integrates satellite and terrestrial mobile networks.
The company also introduced automated SIM kiosks offering 24/7 services with UPI payment options and an intranet TV service providing 500+ channels through its FTTH network at no additional cost.
BSNL’s security-focused services feature an automatic spam-blocking system and a dedicated network for disaster relief operations. The company launched a national Wi-Fi roaming service for FTTH customers and pioneered private 5G connectivity for mining operations in collaboration with C-DAC.
- Also read: Adani Green reports 39% growth in Q2 profit
The new logo incorporates green and white arrows surrounding India against an orange backdrop, emphasizing nationwide coverage and inclusivity. The company’s tagline, “Connecting Bharat,” underscores its mission to bridge the digital divide between urban and rural areas.
These developments represent BSNL’s strategic push to modernize its services and strengthen its position in India’s competitive telecommunications market.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.