CashKaro, a leading affiliate marketing e-commerce site, has set its eyes on the South East Asian market. After emerging as a leading player in this segment, the firm is planning to launch its services in Singapore in the next few months.

“We are in talks with retailers there and working on a plan to launch our services there,” Swati Bhargava, Co-founder of CashKaro.com, told BusinessLine .

The affiliate market players aggregate product offerings from various e-commerce sites and offer discounts and coupons. They share a chunk of the discounts they get from retailers to its customers.

“We find a huge scope for a product like us in Singapore,” she said.

The company had achieved an aggregate GMV (gross merchandise value) of ₹1,000 crore since its inception three years ago. “We are targeting to cross the ₹1,000-crore GMV mark for a single year this financial year. Going by the monthly sales, we are well on our way to get there. We are growing at two-and-half times more than what we did last year,” she said.

Targeting break-even

“We have a database of over 10 lakh registered users. We process orders worth ₹100 crore orders a month,” she said.

The company expects to achieve a break-even in a year. It raised ₹30 crore in two rounds, including ₹25 crore from Kalaari Capital in Series A funding. Additionally, Ratan Tata too made an investment in the firm.

Seeing huge opportunity, a larger number of national and regional players have crowded the affiliate market place. “But the crowding is fading because it is very difficult for small players to scale up their operations. “Not too many of them raised funds. If you don’t go for funding, it will be difficult for scale up operations. If you don’t do, you can’t scale up you can’t compete,” she pointed out.

The start-up is coming up with a mobile app in the next two months.

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