CeBIT India partners with IESA, MAIT

Sangeetha Chengappa Bangalore | Updated on June 10, 2014 Published on June 10, 2014

CeBIT India, the world’s leading business IT Trade fair, brought to India for the first time by Hannover Milano Fairs, signed MoUs with IESA and MAIT to showcase India’s strengths in electronic system design and manufacturing to a vast pool of global businesses.

Around 60-80 member companies from the India Electronics and Semiconductor Association (IESA) and Manufacturer’s Association for Information Technology (MAIT) will be selected to participate in the fair where 600 domestic and international exhibitors as well as 25,000 buyers are expected to participate.

Two pavilions for IESA and MAIT member companies have been separately earmarked.

“This partnership with IESA and MAIT is not India-centric. We will start with CeBIT India in November and thereafter, take India to the world beginning with Hannover, followed by Turkey, Australia and Brazil where we conduct IT/ICT trade fairs” said Mehul Lanvers-Shah, Managing Director, Hannover Milano Fairs India Pvt Ltd.

“With this partnership we aim to develop the ESDM ecosystem in India, create opportunities for local manufacturing, demonstrate India’s prowess in ESDM (electronic system design and manufacturing) to a global and local audience, influence policy making to favour the growth of ESDM industry and promote innovation and new product development” he said.

MoU with iSPIRT

Earlier this year, CeBIT India signed an MoU with India’s fledgling software product think-tank iSPIRT, to promote India as a software product nation, enabling 50 promising Indian startups curated by iSPIRT to display their products at a special display pavilion for startups. On being asked why CeBIT has not partnered with premier industry body Nasscom and emerging innovation hub, Startup Village, Kochi, Mehul said “We are in talks with Nasscom to provide content for our global conferences and workshop sessions on topics related to our theme for CeBIT India this year – ‘New perspectives in IT business,’ as well as provide content on SMAC (Social, Mobility, Analytics, Cloud), Internet of Things and M2M. We will also have a separate track for ESDM. We would certainly like to partner with Startup Village too.”

MN Vidyashankar, President of IESA said, the MoU will open up great opportunities in collaboration between global and local players in the ESDM space enhancing B2B transactions. “Japan and Taiwan will be participating in CeBIT India in a big way. Taiwanese firm Epistar, which manufactures LED lamps is looking to collaborate with IESA member companies to manufacture in India” he added. CeBIT’s focus on small and medium enterprises (SMEs) as well as its expertise in bringing together domestic and international buyers and sellers under one roof, will help SMEs build clusters of competencies and boost their capabilities, pointed out Anwar Shirpurwala, Executive Director, MAIT.

Published on June 10, 2014
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