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Customer lifecycle management platform CleverTap has raised $26 million in Series B funding led by Sequoia India with participation from a new investor Tiger Global Management and existing investor Accel. The funding increases the company’s valuation to more than $150 million.
The funds will be used to accelerate CleverTap’s data science-driven product capabilities and scale to meet fast-growing demand for its customer lifecycle management platform.
“CleverTap is meeting the growth and retention needs of some of the fastest growing consumer apps such as GO-JEK, Fandango, Hotstar and Zilingo. Powered by the next generation of data science-enabled capabilities, it’s allowing companies to automate their marketing decisions - leading to better business outcomes,” said Prashanth Prakash, Partner at Accel.
CleverTap’s platform enables businesses to deliver omnichannel experiences to customers in real time. Using CleverTap’s big data and artificial intelligence engine, businesses can analyze billions of user actions, providing marketing and growth teams with immediate customer context at every stage of the customer journey.
CleverTap recently opened its APAC headquarters in Singapore and has expanded its presence in the Americas and Europe.
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