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Laptops with detachable screens that double up as tablet PCs, and “thin-and-light” offerings are expected to be the growth drivers for Chinese technology company Lenovo in the laptop segment.
It will also look to consolidate its presence in the gaming category (laptops with high specs).
With laptop sales slowing down, Lenovo — the third largest in India by market share after HP and Dell — will look to work on these new categories.
According to Dinesh Nair, Director - Consumer Business (4P) & Product Management, Lenovo India, growth will come with offerings targeting specific categories; and “affordability” being the focus. The 18-30 age-group will be the target audience for the company.
Flat salesIndustry sources maintain that sale of laptops remained flat for the July-September quarter this year in comparison to the same period last year. Historically this (July-September) is said to be the best quarter for PC-makers. Further, the current October-to-December period is also expected to be flat (in terms of sales) over the same period last year. “Detachables (laptops) are coming up as a new option on a very entry level. It can help in bring new users with an option of content creation and mobility. This apart, ‘thin-and-light’ offerings is a segment we are looking at,” Nair told BusinessLine .
The PC and smartphone-maker has already dabbled in the hybrid PC space with devices that shift between a laptop and a tablet by flipping or folding under through “Yoga” sub-brand of convertibles. Today, it launched a detachable in the below ₹20,000 range. The company has already lined up three new launches in the “detachable” category during the year with screen sizes varying between 10 inches and 12 inches (appx). Pricing-wise offerings will be in the ₹30,000- 35,000 range.
Local OEMs, apart from Acer, are said to be a dominant players in the segment.
The ‘thin and light range’ of laptops — which sport design and a lighter weight along with performance — is another segment in which the company expects to do well. The tech company already has offerings under this category.
Lenovo will also consolidate its position in the gaming segment with new launches. It already has 37.8 per cent market share in the category. The gaming segment in India accounts for just one per cent of the global market, sources said.
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