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India's leading e-commerce company Flipkart will finally be selling the latest OnePlus 3 at a 32 per cent discount on the original price of Rs 27,999 from midnight today till December 18.
The Bengaluru-headquartered company, backed by investors like Tiger Global and DST Global, goes for the massive sale despite the Chinese mobile company warning its customers publicly to buy from authorised and official channels.
OnePlus, founded by Pete Lau, has an official and exclusive partnership with e-commerce giant Amazon's Indian arm, Amazon.in. OnePlus 3 is available on Amazon for Rs 27,999.
OnePlus, through its official Twitter handle said, "We are exclusive with @amazonIN and advise users to buy OnePlus through official channels. We can't guarantee the authenticity elsewhere."
Carl Pei, CEO of OnePlus, also questioned Flipkart's founder, Sachin Bansal, over the issue. "@sachinbansal brother. What’s this? We’re exclusive with Amazon”.
Flipkart has not responded to Carl Pei's remarks but said its sellers can sell anything on the platform. However, it is important to mention here that OnePlus is only available online at present and is not available in the offline channel. Hence, it raises questions on how the sellers of Flipkart got access to the yet-to-be launched devices.
The OnePlus 3 discount on Flipkart came in with massive 3D advertisement after Amazon India announced its exclusive launch two days ago.
This kind of online war between Amazon India and Flipkart assumes significance as the latter had recently accused the Seattle-based global giant of capital dumping in the Indian market that creates competitive advantage for Amazon India.
Amazon has not issued any statement in this regard.
Jeff Bezos, founder of Amazon, has committed about $5 billion in the Indian market and would invest the amount in expanding categories, cities and improving selection for a better consumer experience.
Meanwhile, Flipkart has been struggling to raise funds since the last 18 months and has resorted to cost-cutting mechanisms lately. The company, which was valued at $15 billion last July, has witnessed a series of markdowns by its own investors. The company is currently valued at $5 billion.
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