Coronavirus impact: Xiaomi cancels on-ground launch event for Redmi Note 9 in India

Hemani Sheth Mumbai | Updated on March 06, 2020 Published on March 03, 2020

xiaomi showroom   -  REUTERS

Chinese smartphone maker Xiaomi announced on Tuesday that it would not be holding a physical event in India for the launch of its Redmi Note 9 and Redmi Note 9 Pro set for March 12 at noon over concerns related to the coronavirus outbreak.

“There is a global outbreak of Coronavirus COVID-19 that has affected people severely. Given this unprecedented situation, we have an important update for you. We won’t be holding any launch events on-ground throughout March in India. While we've been planning this launch for months, we believe this step is crucial. We are taking this decision with the objective of reducing exposure risk to Coronavirus COVID-19 for our Mi fans, media friends, partners and Xiaomi employees,” the company said in an official statement.

The company would be launching its devices virtually, live-streaming the same across its social media platforms.

“For the next Redmi Note launch, please join us online for a live stream launch on our social media handles and We plan to make this online-only launch truly Note-worthy,” it further said.

This is not the first time that a tech company has moved its event online citing coronavirus related concerns.

Sony announced its decision to withdraw from the Mobile World Congress 2020 due to health concerns in regard to the outbreak had shifted his press conference online to its Xperia YouTube Channel. MWC 2020 had been cancelled after more than 30 major exhibitors, and sponsors including Sony, LG Electronics, Nokia, Ericsson, Amazon, Facebook and more withdrew from the event citing coronavirus-related concerns.

Google today announced that it had cancelled the physical part of its largest annual conference Cloud Next over concerns around the current spread of COVID-19.

In another instance, the Internet Corporation for Assigned Names and Numbers (ICANN), the organisation that oversees domain names and numbers for sites in a first, announced its decision to hold its ICANN67 Public Meeting online earlier this month.

The COVID-19 outbreak has claimed 2943 lives in China alone with over 80,0000 cases reported worldwide as of Monday.

Three new cases of the virus were reported in India on Monday including an Italian tourist travelling to Jaipur.

Published on March 03, 2020

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!


Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.