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Daily Fish, an e-commerce start-up of Baby Marine Ventures, a Kochi-based seafood exporter, has entered the Bengaluru market with its ready-to-cook seafood range.
Launched in Kochi, Thiruvananthapuram and Kottayam 20 months ago, this venture, worth ₹400 crore, generated a revenue of ₹14 crore last year, and is expected to garner ₹30 crore this year. The company, which has 48 years of worldwide experience , promises its customers “as good as live” selection of seafood with all the nutrients retained. It has an imported commercial freezer technology and cold chain management system. The firm, which has six factories located close to fish catchment areas, ensures the freshness of the products on arrival. They are located along the coastlines of Gujarat, Mumbai, Mangaluru, Kozhikode, Kochi and Mandapam (Tamil Nadu).
The app is available on both iOS and Android devices, and can also be ordered from its website www.dailyfish.in.
Deliveries are in two time slots, between 7.30-10.30am and 11.30 am to 2.30 pm from the five hubs of 1000 sq ft each, manned by 10 delivery personnel per hub, each of which will receive daily replenishments.
“We did a soft launch on November 1t and were quite pleased with the response. Bengalureans will receive the same international quality of seafood that we supply to the world’s largest retailers such as Auchan and Carrefour of France, Sysco of US and Metro Cash and Carry of Germany. If we succeed in Kerala, a state where people know their fish, we can succeed in Bengaluru too,” Alex K Thomas, Managing Director and CEO, told BusinessLine . It has invested ₹14 crore in the venture, and plans to increase it to ₹20 crore by January.
The imported freezers use the patented ‘impingement technology’ at the factories. Freezing happens at 40 degree Celsius to achieve core temperatures of 18 degree Celsius, which arrests the growth of bacteria and locks in the nutrition while retaining its smell, taste and texture. It is then transported to the distribution hubs in the custom designed and tested delivery bags that withstand temperatures up to five hours.
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