Rubrik, a unicorn that manages data for enterprises, is planning to double its headcount in India.

The California-based start-up, which was founded in 2014 by Bipul Sinha, a former Lightspeed Ventures employee, Arvind Jain (ex-Google), Soham Mazumdar (ex-Facebook) and Arvind Nithrakashyap (ex-Oracle), has 100 employees in India at present.

Sinha told BusinessLine Rubrik plans to add another 100 employees this year and most of the engineers hired will be in areas like data sciences and machine learning.

The start-up has so far raised $292 million from venture capital firms such as Lightspeed Ventures, Greylock Partners and Khosla Ventures, and angel investors John W Thompson (Microsoft Chairman), Frank Slootman (ex DataDomain CEO), Mark Leslie (ex Veritas CEO) and Dheeraj Pandey (Nutanix CEO).

Rubrik, which is currently valued at $1.3 billion, is approaching $300 million in revenues booked on the back of orders coming from corporate clients across the world, who are struggling with huge amounts of data and compliance-related developments such as GDPR, said Sinha.

He believes one of the reasons for the company’s success is the fact that established tech giants have not enabled data to be transported across different IT systems. This has increased complexity, as information in silos cannot be sliced and diced using analytics.

Additionally, with increased digitisation of business processes, companies are accumulating more data, a sizabe chunk of which resides in older systems. “Managing data costs time and money and complexity adds to the problem. Hence a simplified solution is needed,” said Sinha. It is in this space that start-ups like Rubrik are challenging established players like Veritas, IBM and EMC.

Companies both old and new are seeing huge money by managing trillions of bytes of company data. According to IDC, cloud data management, a category within the cloud computing space, has a total addressable market of $48 billion.

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