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Discovery owned new General Entertainment category (GEC) channel Discovery JEET will go on air next month. It will launch with highest ever distribution, of more than 100 million households. The channel will be available on all leading DTH & Cable platforms across the country.
Discovery Communications India (DCIN) has signed Netflix as the exclusive global OTT platform partner for the content of Discovery JEET. The deal will ensure that Discovery JEET’s marquee content will be available to audiences in more than 190 countries world-wide.
“Discovery JEET is the biggest ever attempt with ‘purpose at scale’ in the Indian entertainment space. We have done our research, evaluated India’s zeitgeist and created an entertaining yet purposeful content philosophy which will touch the heart of Indians across the country,” said, Karan Bajaj, Senior Vice-President & General Manager- South Asia, Discovery Communications India.iscovery JEET is aiming to break the clutter in the Hindi GEC arena riding on purpose driven entertainment content.
The channel will launch with 5 hours of programming band daily out of which 3 hours will be bespoke, ground-up original programming built on the thesis of underdog winning. With an aim to be India’s first national GEC, Discovery JEET will be available in Hindi, Tamil & Telugu languages.
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