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LeEco has said its Diwali sales in October generated a revenue of ₹ 350 crore. It said it had sold 3 lakh smartphones and 3,500 televisions.
LeEco had participated in the online sales in Amazon India, Flipkart, Snapdeal and in its own portal - LeMall. It had also slashed the price of its Le Max 2 phone to ₹ 17,999 during the sale.
According to LeEco, one of the reasons for the good response was that it offered the "best in-class technology at disruptive price points". In addition, LeEco came with a membership through which users could get access to over 2,000 movies, 3,000 hours of curated shows, over 100 Live TV channels and 3.5 million songs, including 1.9 million songs with lossless audio.
Atul Jain, COO, Smart Electronics Business, LeEco India said, "It makes us proud that in less than one year of our India operations, we’ve sold an astounding number of Superphones and SuperTVs in just one month."
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