Flipkart has rejigged its top deck yet again, carving a bigger role for Head of Category Design Organisation Kalyan Krishnamurthy, among other changes, to create a “top team with clear accountabilities”.

The rejig at Flipkart, the third major one this year, comes as the Bengaluru-based firm is locked in a battle with rival Amazon for market leadership.

In an internal note, Flipkart said the goal of the reorganisation is to “increase focus on Flipkart Group, consolidate to simplify organisation, and create a top team with clear accountabilities”.

The new structure will help the company better manage its functions and operations of the marketplace as well those of Myntra (and Jabong), Ekart (logistics) and PhonePe (wallet), it said.

“In the last few months, Flipkart has made considerable progress in creating the foundation of an e-commerce conglomerate... Flipkart is now in a position to combine its strengths,” the note said.

Co-founder Binny Bansal will focus more on his role as Flipkart Group CEO and, consequently, commerce will be managed by former Tiger Global (Flipkart’s largest shareholder) executive Kalyan Krishnamurthy, and Ekart head Saikiran Krishnamurthy. They will report to Bansal.

Kalyan will lead the advertising, marketplace, marketing and customer-experience businesses, in addition to category design management. Saikiran will look after supply chain along with his existing role.

Another change in the structure is expansion of Nitin Seth’s role from Chief People officer to Chief Administrative Officer, consolidating strategy, strategy deployment, quality, HR, corporate development, analytics, planning and communications. Flipkart has also consolidated all engineering functions under Ravi Garikipati. He currently heads the advertising unit. Peeyush Ranjan, who has moved back to the US, will have a focussed role as head of the newly formed US office and F7 Labs.

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