Flipkart to roll out SuperCoins

Our Bureau Bengaluru | Updated on June 26, 2019 Published on June 26, 2019

Flipkart will roll out a credit system, SuperCoins, from July to strengthen its loyalty programme, ‘Flipkart Plus’. SuperCoins can be earned on all Flipkart transactions and can be redeemed for rewards, making transactions a rewarding experience for customers, a press statement from the company said. Customers can gain SuperCoins for not only shopping on Flipkart but also across more than 100 partner brands, including Zomato, OYO, UrbanClap, PhonePe and MakeMyTrip.

Flipkart Plus, launched last year, includes early access to select sales and select products and priority customer support. Now, Flipkart Plus members get two times more SuperCoins than non-Plus members. Plus customers can combine SuperCoins with their preferred payment method for their purchases on Flipkart. It is open to customers irrespective of the payment method they choose, to redeem a wider range of rewards with SuperCoins. “With SuperCoins, customers will now be rewarded for doing everything they love, agnostic of which brand services they avail, and it will all be managed on one single platform,” said Prakash Sikaria, Vice-President, Growth & Monetisation, Flipkart.

Published on June 26, 2019
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