Flytxt, a leading mobile consumer analytics solution provider for enterprises, has been named as a semi-finalist in ‘big data and analytics’ category in the ‘Pipeline’s Innovation Award’ programme instituted by the Pipeline magazine.

It was shortlisted along with 22 other vendors from an initial list of 60 contenders in different categories, a Flytxt spokesperson said.

Nominations are adjudged by key executives from top service providers, influential industry analysts and editors of the world’s leading communication and technology magazines.

The final winners will be announced at the Innovation Awards Reception, which will be held on May 9 at Le Negresco in Nice, France.

The Pipeline magazine provides telecom service providers with critical industry information relevant to driving profitability and delivering the latest generation of communication services.

It covers news and commentary on market demands, government mandates, technical advances, and industry trends.

Flytxt was selected for its ‘innovative’ mobile consumer analytics solutions which help telecom companies leverage fast-growing data assets in order to play a bigger role in digital economy, the spokesperson said.

The technology platform is designed to integrate big data and fast data to derive in-depth consumer insights using packaged analytical models.

These actionable insights help clients to deliver personalised digital experience to customers as well as launch new lifestyle products with other enterprise partners.

The self-service and integrated analytics capabilities of the platform help clients to improve the speed of decision-making across business functions.

It also allows client departments a single view of customers and the business for smarter strategic and operational decision making.

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