French production firm Xilam Animation is further boosting its ‘Oggy and the Cockroaches’ brand into gaming by partnering with mobile game company Nazara Technologies.

Nazara will launch a raft of new mobile games for younger audience that underscore the hilarious, entertaining brand values of the animation series. The first game is expected to be available in the first quarter of 2018 in Asia Pacific, Latin America and West Asia.

The series has a cult following on Facebook with more than 3.5 million fans and 1.2 million subscribers on YouTube.

Marc du Pontavice, founder and President, Xilam, said: “Xilam is eager to expand the presence of its properties in the digital domain. Nazara is one of the leaders in the mobile gaming arena and we’re thrilled to be working together to take Oggy and his friends to new heights in gaming. We’re excited to give kids yet another avenue to become immersed in his cheeky world as we celebrate 20 years of Oggy and the Cockroaches.”

Nazara has licensed mobile gaming rights to popular kids IPs including Chhota Bheem, Motu Patlu, Mighty Raju, Tinkle characters and Chacha Chaudhary. Cartoon Network Asia has scooped up seasons five, six and seven of the series for its channels this year. In India, Oggy and the Cockroaches currently airs on both Cartoon Network and Nickelodeon, as well as on Amazon Prime. The series is distributed in more than 160 countries around the world and is watched in 600 million homes.

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