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FreshtoHome.com, the e-commerce platform for fresh meat and fish delivery, has received ₹80 crore funding from the UAE based CE Ventures.
The money will be utilised to strengthen sourcing supply chain with technology support to fishermen and farmers across the country. The patent for the sourcing technology is pending. The company has received a total funding of ₹95 crore so far, Shanawaz Kadavil, Founder & CEO, FreshtoHome.com told reporters here.
It is also expanding its operations to Mumbai and Pune, he said.
FreshtoHome.com currently has over five lakh customers across four cities connecting 1,500 local fishermen. It has turnover of ₹150 crore per month, which will be doubled this year. It is currently delivering 8,000 orders per day, he said adding that plans are also afoot to start delivery of fresh fruits and vegetables.
Kerala is a strong market for the company with a large user base in Kochi, Thiruvananthapuram and Thrissur. It will be launching operations in Kozhikode and plans to go pan-Kerala soon, said Mathew Joseph, COO, FreshtoHome.com.
“Kerala market is a big success story for us with 25 times growth in revenue and customers over the last one year”, he added.
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