Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Integrated fruit company, INI Farms has introduced an origin traceability feature for all its fruits in the international and domestic market under the technology program called “FruitRoute”.
Every fruit under its brand Kimaye can now be traced back to its source by scanning the dynamic QR code on it. Consumers can scan with their smartphones, allowing them to track the product from farm to table, the company said in a press statement on Thursday.
The statement said that the feature provides farmer-level traceability to the end-consumer, enabling them to know where and who has grown the fruit. The feature will provide footprint data of the journey of each fruit from pre-harvest to market shelf.
This feature is currently available for pomegranates, arils and coconut. Bananas will carry the QR Code on the fruit from December onwards. The traceability feature also creates operational efficiency by reaching the source of any problem within two hours, the statement said.
The Chairman and Managing Director of INI Farms, Pankaj Khandelwal, said in the statement that consumers have become more conscious about food safety, hygienic handling, and use of sustainable farming methods such as drip irrigation. The traceability feature is the transparent mechanism to share sustainable and ethical agriculture practices of our farmers, he said.
Khandelwal added that enabling consumers and distribution partners to view the journey of the fruits adds to the assurance of quality and safety that is the core promise of Kimaye.
The company operates large scale farm-level operations, managing and controlling the process right from growing to supplying the fruit across the world, and in the domestic markets directly to retailers. The company ensures that its farmers meet the most stringent global environmental and health norms by following global Good Agricultural Practices and saving millions of litres of water by having 100 per cent of plantations with drip irrigation systems, the statement added.
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
Here is a checklist that equips you to discern the market nuances
Sensex, Nifty 50 have witnessed sharp decline
The fund has consistently outperformed S&P BSE 100 TRI over one, three and five years
Returns are superior to immediate annuity plans, but SCSS can secure better rates for new investors sooner if ...
With the public looking beyond mainstream media for reports from the ground, independent digital platforms are ...
While Supreme Court has cleared the way for women seeking longer tenures and senior roles in the Indian Army, ...
Mughal Gardens in the Capital open to visitors — albeit with Covid-19 protocol — for the annual Udyanotsav
Salty, buttery, cheese coated or with maple syrup and bacon — popcorn is lending its adaptable self to gourmet ...
Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes
Sober spirits are the in thing
A peek into where ad spends went last year and where they are headed tomorrow
Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor