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Web hosting company GoDaddy, is taking a localised approach as it looks to capture the fast growing internet population in the country by working on India-specific products and making its platform available in local languages.
The Scottsdale, Arizona-based firm, which launched its GoDaddy Pro Program on Wednesday, for web developers and designers is using India as a test bed for innovation.
“There are many tools that we launched only for India and then extended the same to other markets after seeing success here,” Jeff King, Senior Vice President – Hosting, GoDaddy, told Business Line .
Apart from launching GoDaddy Pro, which makes it easier for users to get professional help in building their website, GoDaddy has launched a feature called Shared Shopping specially for the Indian market that allows a professional developer or any friend or family member to select the right online products for your website and make it easier for you to review and pay yourself without sharing your credit card details with anyone.
With growing ecommerce in India, GoDaddy, which entered India in 2012, has also launched Online Store in India, which is an e-commerce platform with integrated local payment gateway, allowing any retailer to go online and start accepting payments through not just credit card but also net banking and mobile wallets.
“India is our first international market outside US and it remains our largest and fastest growing international market,” he added.
To continue its growth momentum in India, GoDaddy has started advertising in Tamil channels to target Tamil speaking population. “We will soon start advertising in other regional languages as well, including Hindi, Marathi, and Bengali. This will be followed by customer support in each of these regional languages,” said Rajiv Sodhi, Vice President and Managing Director at GoDaddy India and Australia.
There are over 350 million internet users in India, making India the third largest internet population. Yet, that makes up for only 26 percent of the country’s population. “That gives us a massive growth opportunity here,” King said.
King also emphasized that its pricing in India is also very different from other more-affluent markets such as US.
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