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Ahead of 2019 Lok Sabha elections, Google will launch India specific initiatives to bring transparency in online political ads.
It includes launch of India-specific political advertising ad report and searchable political ads library that will provide comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent, according to a press release. They will go live in March 2019.
The updated election ads policy for India will require advertisers that are running election ads in India to provide a ‘pre-certificate’ issued by the Election Commission of India (ECI) or anyone authorised by the ECI, for each ad they wish to run. Further, Google will verify the identity of advertisers before their election ads run on its platforms. The advertiser verification process will begin on February 14, 2019.
Chetan Krishnaswamy, Director - Public Policy, Google India said in the statement, “In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government. We’re thinking hard about elections and how we continue to support democratic processes in India and around the world. In line with this, we are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process.”
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