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Google India launched the Google Global Market Finder — a free online tool for advertisers to find new markets overseas — here on Wednesday, targeting the small and medium businesses (SMB) sector in the State.
The launch was held in Kochi at a special event called Think Export with Google, and was attended by hundreds of small and medium businesses.
Speaking on the occasion, Mr Sridhar Seshadri, Head Online Sales, Google India, pointed out that the new tool will help businesses of all sizes address traditional barriers to international expansion, such as finding the right customers, translating their Web sites and advertising campaigns into local languages, and reaching customers in foreign markets with relevant advertisements. Global Market Finder and Google Ads for Global Advertisers will be available to advertisers in 43 languages, he said.
The new tool is designed to help Indian businesses expand their businesses and reach out to potential customers in the international markets. This tool will be available as part of Google Ads for Global Advertisers, a new Web site and hub for businesses to identify, reach, and engage with customers worldwide.
With the launch, the company wanted to reach out and help all advertisers, especially SMBs, by giving them access to information about the markets that have shown demand for their products.
Mr K.G. Sreejith, Director-Sales and Web Marketing, ISPG Technologies Pvt Ltd, partner agency of Google India said that the company have been working with several local businesses in Kerala and Karnataka who have been successfully using Google AdWords platforms to promote their businesses. Google AdWords is an ideal advertising solution for small businesses as it allows them to target the relevant audience, control the cost and get immediate return on their investments.
There is a huge untapped opportunity which exists on the Internet for businesses in Kerala. “With the launch of these new tools we'll be able to help several local businesses in Kerala who're looking to tap international markets for their business growth.”
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